How to Improve Your Google Rank in 2020? 8 Easy Step

How to Improve Your Google Rank in 2020

All competitors in the industry want to be the first search result that appears when customers find important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have found some ways to improve Google rankings. Google's algorithms are always changing, so it's important to keep up to date on how to improve Google's ranking in 2020.

1. Check your current search ranking.

Your Google ranking is also known as your ranking on the search engine results page (SERP). The ranking depends on what the user is looking for. For example, if you provide landscaping services, they will not appear in the search for a dentist. 

You don't need to know the Google ranking of every SERP. However, you need to know which keywords are most important to your business and how much your SERP ranks.

Many SEO tools like SEMrush and Raven provide in-depth information about keywords and Google rankings. There is also a free tool that can be used to perform periodic checks. 

SERPs.com offers a free keyword ranking checker to test your site's performance on different keywords and different locations. Once you know which keywords you need to target, how and where they integrate into your content, you can improve Google's ranking in 2020.

2. Check site speed.

Google's page ranking methodology is increasingly based on improving the user experience. If the site loads quickly and works smoothly, users are more likely to keep that page intact and link to another site. In this regard, or perhaps because of this, Google tends to reward fast-loading pages and place higher pages in SERP.

3. Use the correct title tag.

Each page on your website must have a unique title tag. It tells Google that your website has unique content and that the page is not duplicate content. It's also a great place to incorporate keywords. To improve Google's ranking for a particular search, we recommend that you tell the search engine the page information. The purpose of the title tag.

Moz's SEO guru recommends keeping the title below 60 characters, so it's fully displayed. This rule of thumb for title tags also provides.

Primary Keyword-Secondary Keyword | Trade name

This formula should not be a perfect solution for title tags. In SERP, the title tag is often the only thing the user has read. If you don't see the title tag and tell us about the content of your company or page, it won't have a big impact on your website traffic.

Experiment with other high performing keywords, locations, or postal codes. Each page title must be unique. Otherwise, the pages will start competing with each other, which will lower the Google ranking of each page.

4. Start using Google Analytics.

If you're working on search engine optimization, you've probably set up your site using Google Analytics. If you haven't already, learn how to set it up and use it as soon as possible. 

This tool allows you to track conversions and signups on your website, as well as keywords, traffic trends, site speed and many other factors. Google is designed for website administrators, so it's one of the best ways to improve your Google website ranking in 2020.

Google wants users to have a good experience online. Pursuing this goal has helped them become the best search engine in the world. This means that Google prioritizes sites that provide a good user experience and increases SERP. 

Google offers a great experience with low bounce rates, long load times, long residence times, and high click or conversion rates. All of these metrics indicate that your site is useful to users, and all metrics are available to Google Analytics.

5. Tags description.

Below the page title is a meta description. This information provides both Google's bots and potential visitors with detailed information about the page content and purpose. As Google changed the search algorithm over the years, the description tags became less important. 

In the past, these description tags were populated with keywords and appear at the top of search engine results pages. Now use it to attract users to the page.

Descriptive tags should show your company a service or transaction that provides or provides credibility, or ask the user to take action on the page. 

It's a good idea to use keywords once in your description, but excessive keywords can actually lower your ranking. Meta descriptions are also displayed when sharing pages on social media, which is another reason to make this accurate, eye-catching and brief.

6. Improve site architecture.

Good site architecture means organizing all the pages and information most logically. As a simple guideline, clicks should not exceed 3 times to reach the deepest parts of the site.

There are two ways to help. If your site is overly confusing and lets users click on the search engine results page again, your bounce rate will increase and your user session time will decrease. 

If something is difficult to do on the website, then the visitor goes somewhere else along the route with the least resistance. It should be easy to find everything on the website.

Simple site architecture means that Google can crawl your pages faster.

7. Use keywords naturally.

There was a time when keywords played a much larger role in the way Google understood the results generated by user queries and responses. Google now uses artificial intelligence and sophisticated neural networks to understand language and produce results.

Google doesn't simply create SERPs based on keyword searches. Thanks to BERT's powerful Google search update in November 2019, Google now understands your search intent better than ever.

What does this mean for websites and Google rankings? It won't work if you only rely on keywords to improve your Google ranking. Keywords are important but context dependent. 

The content should be well written, thorough and clear. Keyword insertion, which uses keywords and synonyms as much as possible to increase SERP, is now completely surprising.

8. Long tail keywords, BERT and Google.

By default, BERT allows Google to better understand 'long tail' keywords. Especially long or specific search terms, this type of search query is less frequent than 'broad' keywords (usually 1 or 2 words long), but long-tail keywords are also more interested and have fewer competition pages. 

This is good news for a new website. Understanding the specific questions that potential customers or site visitors have in your industry can help you answer them directly and climb to the top of a small but valuable search.

Larger sites don't have much traffic and aren't interested in long tail niche keywords. However, if the content is thorough and reliable (see previous point), visitors will spend longer on the page, use it in links, and share it more often. 

Ultimately, Google rankings across domains will improve. If you continue to do this, your full domain permissions will start to increase, allowing you to do more competitive queries.


Conclusion.



To increase your current and future rankings, you should use as many SEO strategies as possible. Include the key items listed below.