Whether you are writing a personal blog or
managing your company’s official blog, you can capitalize on your work
with a little effort. Learn which practices really work and try out
which strategies are the best choice for your blog content, business
goals, and audience.
Readers love blogs. We like to read blogs and use them not only to
promote our brand or product, they also serve as a place to share our
hobbies and personal successes. The popularity of blogging is really
great, and with its help, it is possible to make money. So how do you
turn traffic and popularity into real income?
8 Ways To Make Money With Blogging
1. Banners and advertisements
You will probably guess what this strategy is. It’s a principle where
you get paid for every click on an ad that visitors make, or for every
1,000 pageviews. Simply register with the provider and he will send you
a code, which you will place on your website. From then on, the
provider will send an ad to your site that is relevant to its content,
usually in the form of an image or text. The best-known supplier of such
ads is Google AdSense. The amount earned depends on the traffic to
your site and the number of visitors who click on the ad. If you don’t
have really high traffic, the income will be rather marginal. Also keep
in mind that ads can be disruptive to visitors, and may ultimately
discourage them from visiting your blog.
2. Sponsorship
You can place sponsored content on your blog. Some agencies or
companies may contact you to request an article about their product. It
pays to mark such content as sponsored. Most readers don’t mind the
advertising content that appears here and there on the web, but if you
overdo it with ads, your blog can easily lose its reputation and regular
visitors. Choose your blog content carefully to match its focus and
benefit your readers. Avoid content that is primarily for sale.
3. Affiliate programs
If you do not sell your own products or services, you may promote other
vendors’ products and receive a share of each sale or another action
is taken through your affiliate link. It’s simple – you need
interesting content that matches what you’re about to promote and what
you ideally have experience with. Then sign up for the reseller’s
affiliate program and get a special link to a promoted product that can
track customers coming from your blog. You include such a link on your
blog as a banner, text link, or any other form of recommendation that
encourages customers to make a purchase. You will receive a commission
once someone clicks on the link and completes the purchase process. For
example, if you promote Affiliate company product get $ 100 for every
first purchase of premium customer services that comes through your
affiliate link. With the help of affiliate programs, you can earn a
regular passive income.
4. Physical products
You can make money on a blog by selling tangible products that match
the focus of your blog. You can manufacture or purchase products from
suppliers. If you write about photography, you can also sell cameras. Do
you blog about fashion? Sell handmade clothing and accessories. As a
travel blogger, you can offer handy money pockets, and as a cosmetics
expert, you can offer hand-cast soaps. Just start an online store and
start selling what is close to your heart. Although the sale of such
products requires storage space and the organization of transport, it
may ultimately be easier than the sale of digital products. If you are
committed to such a step, you will certainly be able to handle such
challenges as logistics and customer service.
5. Digital products and downloads – e-books
Do you want to become an authority in your field? Publishing an e-book
or other information material about you or your business will
definitely help. By promoting such an e-book, you will also promote
yourself and your brand. If you want readers to pay for such a source of
information, make sure that the content is worth it. It should add
value to the content you provide on the blog for a free reading – ie go
deeper, describe more details or examples, be even better visually
processed, etc. The biggest disadvantages of this strategy are the time
and energy you have to invest in the content. Another option is to
offer the e-book for free download so that the reader who downloads it
subscribes to your sales newsletters. You can also include ads directly
in the book.
6. Consultations and coaching
You’ve brought visitors to your blog, become an industry expert, and
are now able to offer private consultations. This will take the
educational value of your blog to the next level. This strategy can
become really profitable – you set the price for such consultations
yourself, but I must add that it is good to choose affordable and
reasonable prices for a start. As you gain more experience and
references, you will be able to afford to raise prices. Remember that
there is a lot of work and self-education behind consultations, and it
is not a strategy of comfortable passive income.
7. Online courses and workshops
As in the case of electronic books, it is first and foremost necessary
to have quality content that will be useful to your readers. Then you
can offer it in the form of an online course, webinar, or workshop. It
is ideal to create a paid interactive guide, guiding the reader step by
step to achieve the goal. You can charge a one-time course or choose a
monthly fee. In any case, you need to create a really interesting and
unique course, because the offer of your competition is wide. This
strategy is also challenging in that it requires truly extensive
preparations, even greater than, for example, the above-mentioned sales
of digital products. On the other hand, a quality product can turn
into a gold mine.
8. Donation
This is the most direct way to make money on the Internet. If readers
like free content, why not ask them for a small contribution to help
you keep up the quality work? Have you come across a “Give a cup of
coffee” button on a site that entertained you? This is a form of small
cash donation – you can use the PayPal payment service button or publish
your payment details straight away.
In conclusion
The primary step is to create your own blog, write interesting articles
that appear in search engines, and bring in blog readers. In order for
your blog to make money, you need to choose the right combination of
strategies. You can offer relevant products as an affiliate partner,
build a database of news subscribers and send them premium (ie paid)
e-books or ask for a small contribution to the operation of a
blog. Remember that even if the results do not come immediately, it
does not mean that you are doing something wrong. Often only
perseverance and patience are needed. Successful people will tell you
that in most cases, the breakthrough will not happen overnight. In
short, they did not give up well, and they received the deserved
success.
